Programmatic advertising has increased in importance ever since the COVID-19 pandemic struck. To maximize their digital marketing strategies, businesses must stay ahead of the curve in the world of programmatic advertising. As we dive into 2023, it’s crucial to explore the latest trends that are reshaping the programmatic advertising sphere. From the surge in white-label software adoption to connected TV advertising, let’s take a look at the top five transformative factors driving the industry forward. 1. The Rise of White-Label Software When it comes to programmatic advertising, control and cost-effectiveness are key considerations for businesses. In 2023, there’s a significant…